If you have set your mind on traveling around the world, you might run into the difficult task of having to make a hard choice: where do you want to go? The multitude of destinations and travel options is great, but it is also something that you might deal with for days or even weeks before you make a decision. The best thing to do is to create a top ten list of the places that you always wanted to visit. The list may include different countries or even cities in the same country. No matter what you will place as number one in your list you shouldn’t worry about getting there, as the travel industry is huge today and able to send you to your destination. Try to find out as much as possible about the most attractive destinations. Travel literature offers a wide variety of sources for good information. You can either go at a local bookstore or search online for facts about your destination(s). Try to have a good idea about what you want to do there. Are you going to go white water rafting, hiking, biking, roller skating, scuba diving? Make sure you have the adequate equipment and physical condition to embark on an adventure. Remind yourself that you will, most likely, find yourself on the tourist trail. This may be enough for some, but if you wish to capture hidden aspects of the place you will be visiting you might want to get off the beaten trail. There are good reasons why some places become tourist attractions: there are convenient ways of getting there and interesting things to see. For aspects of your trip that are less touristy you might want to try asking some locals about places known mostly by them and ignored by the visitors. Going around the travel industry offers might get you greater satisfactions than if you had just followed the standards. Big cities might sound like a good place to visit, but the truth is that most of them are very much alike. Of course, there are exceptions, and you will find cities with a very distinct personality, like Paris, Prague or Istanbul. You might also want to travel without using cabs and go for the means of transportation the locals use: buses, trams and bikes. Walking around, stopping at small, hidden shops or wandering on small, neglected streets should prove a unique experience as well, very different from the loud and flashy city tours.
Who wouldn’t want a fun job that involves traveling to different beautiful locations? The allure of travel is a great incentive. Most people would give up their careers just to get such jobs. They are categorized as travel jobs and nowadays, they are some of the most sought after careers. A good number of travel job positions are, for a lot of reasons, very competitive. Therefore, if you want to land one, you must improve your qualifications and have an impressive resume. Fortunately, there are other kinds of travel jobs that do not require too much education. Sometimes, your enthusiasm and determination is enough to get you hired. Some travel jobs rely on skills and resourcefulness. Travel can be a resource for businesses. You can use your trips to make or find products that you can sell; the journey can be used for inspiration to create writings that anyone can utilize as a marketing tool to generate sales. In any form, travel jobs are generally fun. Now if you want one, consider these examples. Maybe you have what it takes to become successful in these careers. Fun Travel Job #1: Cruise Ship Employee Ads by Google Working on cruise liners lets you travel to different tourist destinations. The environment is full of fun and amusement and you can also meet a lot of interesting and beautiful people. Cruise Liners offer plenty of jobs. In fact, they have a lot of positions to fill because cruise ships have so many areas of responsibility and they offer countless of services to on board patrons. If you have adequate skills in a particular field, you can try your luck and apply to a cruise company. Just be sure that you have good people skills and great enthusiasm. Entry level jobs are relatively easy to get but they may only have satisfactory compensation. Low level jobs may have meager salaries but you can get tips especially if you are constantly in contact with vacationing clients. Vacationers are usually generous and always in a good mood. You can climb up the career ladder quickly if your work performance is excellent and beyond expectations. Fun Travel Job #2: Travel and Tour Organizer/Guide Do you like to lead group travels? Be a travel organizer/guide. The job is fun and easy especially for persons with the penchant for traveling and organizing. People skills are required along with a vast knowledge of history, geography, and arts to some extent. You will be educating people on the journey while making their experience enjoyable and worthwhile. As a guide, you must be prepared for any unforeseen events and must be able to carry out contingency plans with confidence and calm demeanor. You can become affiliated with an agency or work as a freelancer or as a contractor. Tips and bonuses from clients is also a common occurrence. Fun Travel Job #3: Travel Photographe Traveling offers a lot of scenic view and cultural activities which translate into excellent photo opportunities. If you have the skills and equipment to capture beautiful pictures, you can become a travel photographer and earn money for every snapshot you make. You can sell photos online or simply get hired by interested businesses. Publishers of travel magazines and newspapers are the usual buyers but some business establishments like hotels and resorts may be in need of your service. travel magazine, travel guides, travel tips, travel news, tourism news
With a vibrant life, Dublin is a city that successfully continues to attract thousands of tourists on a regular basis every year. If you have read similar articles regarding different venues of tourist interest, let me re assure you that this one is undoubtedly special and a bit different compared to others. At this point of time, you might definitely feel that such demands are controversial and might necessarily not turn out to be true.
However, if you decide to go out for a Dublin weekend for an experience, you are certain to be back there again and again in the years to follow.
There are a lot of things to do in this city. Primarily, this city is reputed for its places of tourist interests that are present in large numbers. To make your journey even more joyful and entertaining, you can take a trip across the city in an open bus. Such services are provided by the local tour coordinators and such modes of journey allow to have a closer look at the city, its tradition and culture.
Bus will take you through the by lanes, narrow stretches and roads that will allow you to view the beautiful place in its larger perspective. This stands out to be one of the most preferred activities that most tourists out for a dublin this weekend look forward to experience. However, it is better if you make the necessary bookings well in advance to be on the safer side.
Some others are adventurous and have a bit different taste and such people try for something different in the forms of spook ride or even the ghost rides. There are several places of tourist interests like Dublin Castle, Spire of Dublin, O’Connell street and many more that stands out to be top hunting spots for the tourists.
Apart from this, the city boasts of being the home to some of the top quality pubs where you can refresh your spirits with a glass of chilled beer. In terms of accommodation, there are a large numbers of luxurious hotels, inns and motels that are prefect for short time stays. However, during the festive seasons, the rush increases significantly. So, if you are thinking of taking a trip during such occasions, make it a point to book your rooms well in advance to ensure an uninterrupted tour.
Ah Paris, the city de l’amour. What better place to spend the Valentine weekend?
Who knows or cares how Paris’s reputation as the City of Love came about; the fact is romance saturates the air. The city’s architecture is beguiling, the gentle curve of The Seine, hypnotic. Perhaps it is because Parisians themselves seem so much more open in their gestures, unashamed about making public displays of affection. Well, when in Rome, as they say…
With flights from London airports to Charles De Gaulles starting at just £20.99 or the Eurostar from £69, it is a fantasy easily turned into reality. Plus there are some great deals to be had on hotel accommodation, saving you money for all of the city’s many attractions.
If you’re not too bothered about finding privacy and queueing during the daytime, then visit Paris’s popular landmarks: Sacré Coeur, Notre Dame, the Champs Élysées and Montmartre to name but a few. Naturally, don’t miss the irresistible Eiffel Tower from which you and your significant other can marvel at the 360 degree panoramic of Paris below, no doubt falling in love all over again at the sight.
Say the words ‘café culture’ to anyone and it instantly evokes images of Paris streets, chic women in sunglasses sipping coffee, engulfed by swirls of cigarette smoke, handsome Gallic men reading Le Monde making flirty eye contact, perched with effortless elegance on the stylish cafe furniture. Make a point of stopping for un café, s’ilvous plait and soaking up the atmosphere. Sit at separate tables and catch each other’s eye provocatively, as if you’re perfect strangers.
When evening comes, enjoy a romantic cruise along The Seine, taking in Paris by night or simply stroll along the streets, hand in hand. Stop for dinner at a little bistro and sample the recommended vins or feed each other spoonfuls of sumptuous dessert. You can do that in Paris without putting fellow diners off their grub.
The city of love may only be a couple of hours, away but it’s guaranteed that you will remember your visit to Paris for a life time.
Champagne is a wine with no peer and from its introduction in the early 17th Century has been synonymous with Royalty and the Nobility, leading to it being called “the drink of the Kings”. No other drink captures the imagination quite like Champagne.
Champagne (pronounced sham-pan-yah) is sparkling wine but with a unique quality; its grapes are grown within the Champagne region of France. Under EU and World Trade laws only sparkling wine produced in this region can be classed as Champagne, grapes grown anywhere else – even 100 yards from the border are classed as normal sparkling wine.
What makes the Champagne region different? Other than the exceptional history and heritage of the region, it predominantly comes down to the regions micro climate and soil. The weather and chalky / limestone soil conditions of the Champagne region are absolutely idea for producing the best grapes for the sparkling wine and thus the Champagne (sparkling wine) grown in Champagne has a superior taste to those grapes grown elsewhere. – Or at the least that is the theory, whether this holds true today is a whole different debate.
The three main grape varieties which produce Champagne are; Pinot Noir (red) Pinot Meunier (red) and Chardonnay (white). It may surprise many that most (even the non-rose) Champagne is a blend of two-thirds red and one-third chardonnay, as such most of the vineyards in Champagne region grow the red variety grapes – approx 75%.
The spectrum of Champagne styles and taste can be broken down into the following bite-size sections:
• Vintage Champagne: Only produced in exceptional years and is predominated by grapes from that harvest year. The vintage year is always displayed on the bottle.
• Non Vintage Champagne: By far the most common and popular Champagne and is made from a blend of multiple years.
• Prestige Cuvee: Considered to be the Champagne Houses best wine, although mainly a vintage year they can also be non-vintage – as in the case of Krug.
• Pink / Rose Champagne: Known as for their romantic and seductive nature, rose Champagne are always dry (Brut), making it more full bodied and ideal for main courses. Rose Champagne can be a blend of all the varieties but with a dash extra Pinot Noir during fermentation.
• Blance de Blancs: Champagne blended from100% Chardonnay grapes. Can have vibrant flavors and they tend to be lighter and more acidic than most Champagnes. Usually age very well.
• Blanc de Noirs: Considered to be the rarest blend of Champagne and are only blended from the red variety grapes. Tend to be full bodied and very dry.
• Brut Champagne: Most Champagne tends to be a form of Brut or dry and as a rule must have less than 10g of sugar.
• Extra Dry Champagne: Not common in Europe and is more for the American market, Extra-Dry is slightly sweeter than Brut.
• Demi-Sec Champagne: This blend is the sweetest Champagne and is ideal for after-dinner of dessert.
The vast majority of the grapes grown in the Champagne region are grown by small independent vineyards, which is then sold to the larger `Champagne Grande Marques` such as; Moet & Chandon, Dom Perignon, Krug, Bollinger and Vuvee Cliquot etc. These large household brands account for approx 70% of sales within Europe, with the remaining 30% made up of `Grower` and `Co-operative` Champagne producers. In recent years, given the often better value and taste, the Grower and Co-operative Champagne producers have been growing in both sales and popularity.
As much as ever Champagne is still the aspiration drink of choice. Whether it be with celebrities, politicians or royalty, Champagne as throughout its unique history is the drinks of Champions.
The purpose and scope of the essay is to critically evaluate and analsye Ryanair operations, strategies and the environment. This would be achieved by identifying and assessing their business level strategies using strategy clock, Porter’s generic strategies and Porter’s five forces. The market will be ascertained through PESTLE and SWOT analysis. Equally important, service quality is experimented using quality gurus such as Deming (1986) and Parasuraman (1994). Other essential operations principles that would be assessed include corporate governance and stakeholders. Recommendations are provided to enable the company improve sustainability and profitability (See appendices).
Ryanair was established in 1985 by the Ryan family with £1 share capital and 25 staff. Operation started with daily flights from Waterford in the southeast of Ireland to London on 15 Bandeirante aircraft (Ryanair, 2010). In 1987, the company acquired their first jet aircraft and as a result increased their network with 15 scheduled routes from Dublin to Liverpool, Glasgow, Manchester, Cardiff and opened new routes from Luton to West of Ireland. Consequently the number of passengers increased to over 600,000, but the company soon faced intense price competition with Aer Lingus and British Airways resulting to £20m loss. During the 1990s, Ryanair decided to restructure the company by copying Southwest Airline low fares model (Ryanair, 2010).
Aims and objectives
Ryanair aims to have the lowest fares of any European airline without making concessions to their business model (low fare and differentiation strategy), uphold a high level of growth, to surpass other carriers in terms of service quality and continual application of current strategies for the foreseeable future (Alle & Schmitz, 2004).
Ryanair core operation
The company operates in a commercial or civil aviation industry, providing short-haul, point-to-point routes with short-haul flights serving in 84 locations in the UK, Ireland and continental Europe. Ryanair operates Boeing 737-800 NG, traffic grew by 15% to 59m passengers. In 2009, the company said that passenger numbers for June were 5.84m up from 5.17m in June last year. In the 12months to the end of June 60.2m passengers were carried (Mulligan, 2009). The figures show an expansion in operation as well customer loyalty. However there have been critiques on the way the company operates, for example in 2005 the Advertising Standard Authority received 192 complaints about an advert for Ryanair which referred to the London bombings according to BBCNews (2005).
Appelbaum & Fewster (2004) describe commercial aviation as an extremely competitive, safety-sensitive and high technology service industry. Jiang (2004) perspective about this industry is slightly different; the theorem said that, one of the most striking features of this industry is the new concept of flying for passengers. This was introduced by LCC (Low cost carriers) who offer low price (s) but with new product (no frills, no drink, no free food, no spacious seat and no travel agencies bookings. Ryanair focuses mainly on on-line operations, but there are agents that can be contacted by telephone (Ryanair, 2010). On-line operation is clearly becoming more popular even with supermarkets. This is as a result of innovation in technology to create efficiency and at the same time low overheads such as labour costs. On-line operation can be beneficial to the company because it allows a company to serve customers in various locations of the world eliminating the need for labour mobility. Nonetheless, the disadvantage of on-line operation is that competitors can at any time monitor Ryanair strategies in order to compete with price differentiation. Therefore, there has been high competition between LCC and full service carriers (Jiang, 2004).
According to an article by the Economist (2006), Ryanair is Europe leading low-cost airline which offers flights at rock-bottom prices. The company considers itself the lowest fare offer in every market, moving to a single aircraft fleet type, high frequency, eliminating free drinks and expensive meals on-board but providing customers with lowest fares from £99 to £59 return. Ryanair major competitors are British Airways, Air France, KLM, Alitalia-Linee, easyJet Airline, Lufthansa, bmi, Aer Lingus Group plc, Austrian Airlines Group and Iberia (Data Monitor, 2008). However, an intense competition was with Aer Lingus which moved to a low-fares strategy in 2002 on Irish routes. The company believes that, they are leaders in low-cost fares because they respond to their competitors and focus on reducing operating costs, for example, MyTravelLite started competing with Ryanair in 2003 on Birmingham to Dublin route. Ryanair responding by setting competing flights on some of MtTravelLite routes until they pulled out (Ryanair, 2010). A report by Mintel Oxygen (2008) highlight that, low cost airlines have been the drivers of growth in intra-European travel over the past decade. However, it seems that the airline sector is reaching maturity and the growth is likely to slow down in the future after a period of rapid expansion. It was added that, low-cost business model is geared to short-haul routes which allow a fast reverse of aircraft (Mintel Oxygen, 2006).
Strategy is what springs to mind with Ryanairs low-fare model adaptation which clearly has strengthened their financial health. Khalifa (2008) said that, many theorists have been unable to precisely explain the concept of strategy literature and its impact on organizations. The theorem advocate that, strategy combine insights from two main perspectives in the field of strategy: the mechanistic and the organic. Mintzberg & Waters (1985) dimension of strategy is different from other theorists of strategy according to Khalifa (2008) who believe that, the two theorists organized their conceptualization of strategy around the dynamics of intention behaviour continuum. Continuum of internal-external context was added by Mintzberg (1987) in his survey of prevailing concepts of strategy.
Interestingly, Davies (2000) defined strategy from a historically point, that is, strategy “strategos” from Greek means general. From a business perspective, strategy is a design or plan to enable an organisation achieve policy aims and objectives. Khalifa (2006) presented a different approach, the theorist believe that the general purpose of business strategy is the ongoing delivery of a flow of unique or superior customer value, profit for shareholders and development for the organisation. Davies (2000) added that, strategy determines what resources are required to achieve the organisation aims and objectives and how the resources are used. He added that, the definition of strategy can be applied to corporate strategy. Corporate strategy refers to strategy used to achieve corporate aims and objectives, basically achieve corporate policy (Davies, 2000). Ryanair strategy was adopted from Southwest model (introduced in the USA in 1971), this strategy is to offer low-cost flights to customers. The low-cost model has low fares, high frequency flights, point to point service, no free meals or drinks on board, no seat assignment, short flights and flights to secondary airports (Emerald, 2006). Porter (1996, cited in Jiang, 2007) defined low-cost as performing activities differently from competitors and providing coherent set of key activities that reinforce each other to achieve such position in a sustainable way. The model adapted means that, Ryanair is creating an edge to defend competitors as well as securing customers. However, it can be said that, making a competitive advantage move should not always be about low prices but making quality product and service and offering customer value for their money.
Cliff Bowman’s framework known as “strategy clock” assist organisations to analyse their competitive position using the six strategic options in comparison to the competitors. The model can examine the competitive advantage of Ryanair amidst the difficulties the company faced in 2004. In 2004, the company was in a dilemma after its employees were looking to join employment unions. The international transport workers organised a website called “ryan-be-fair” and pressure was on the company to change its ways (Guardian, 2004). Like Porter’s generic strategic, strategy clock are classified into eight options: low added value, low price, hybrid, differentiation and focused differentiation. Ryanair is inevitably implementing cost leadership and differentiation strategy in comparison to its bigger competitors including Lufthansa, British Airways, Air France and EasyJet. For example, the company sells seats on one way basis, fares for conscious leisure and business travelers and fares are set on the basis of the demand for particular flights (Data Monitor, 2008). Based on Michael Porter generic strategy theory the company major advantage falls into cost leadership and differentiation.
Cost leadership calls for low cost producers in an industry such as Ryanair which fares are sold at average industry prices to earn a profit higher than its competitors and targets a broad market. Porter added that cost leadership is achieved through: improving process efficiencies, making optimal outsourcing and vertical integration, gaining unique access to a large source of lower cost materials (Porter, 1998). However, in the event of price war the company can maintain some profitability while the competitors suffer losses. He added that, even without price war as the industry matures and prices decline, the company that can offer cheaply will remain competitive and profitable for a longer period of time (Porter, 1998). As a general view, acquiring low cost can be unrealistic if the company has no defined objectives. Objectives can be viewed as a process in order to have aims or goals. Therefore to the successful with a low cost strategy, the company should have a considerate market share, have access to materials and other necessary inputs. Although this strategy can easily be implemented by competitors, it can also be important in terms of sustained access to inexpensive capital and close supervision of staff. Cost leadership could mean that the company has no or less customer loyalty because of customers’ perception of low price.
Differentiation is for the development of a product or service that offers special attributes that customers’ value. In the case of Ryanair, differentiation can be low-cost focused, that is, concentrate flights in Europe region only. Porter (1998) argued that focus strategy have lower volume and low bargaining power with suppliers, on the other hand, differentiation focused strategy may be able to pass higher costs on to customers. The risks of focus strategy are imitation and changes in target segment, focusers may carve out sub-segment that they can provide better offers (Porter, 1998). Research has suggested that, differentiation strategy is likely to generate higher profits than low cost strategy because it creates a better entry barrier. However, a low cost strategy could increase market share through reduction in production costs and increasing capacity used. Voskanian (2008) said that, achieving and sustaining low price as a competitive advantage can only be dependent through low costs. As described earlier, Ryanair is the leader of low-cost flights; therefore it can assume that the company has a market share economy of scale (EOS). Economies of scale is argued to be an essential determinant for cost efficient production and that without sufficient EOS high levels of flexibility cannot translate into world competitive production (Husan, 1997). Voskanian (2008) add that, price leaders have low-cost production through value chain. This can be achieved by acquiring low cost materials through quantities purchased and efficiency achieved. The theory critique this model by suggesting that, customers will perceive products or service of low-cost strategy a low value. Ryanair believes that price does not equal quality and they have implemented a trend to release customer service statistics to reassure customers. Edward Plaisted CEO of Skytrax explained that, low-cost does not guarantee success because four to eight new carriers run out of business due to their inability to keep the strategy model running. Nevertheless, Kerensky (2007) provided evidence that the number of low-cost carrier booking is growing. The low-cost sector accounted for the highest flights scheduled in July 2007, according to OAG quartley airline traffic statistics (Kerensky, 2007).
Ryanair efficiency in dealing with customer complaints is high according to their customer statistics, however, the complaints per 1,000 pax increased from 2008 to 2009. This can be seen as unrealistic results or a disproportion of this survey. A report by global flight information company OAG in 2006 identified forty low-cost airlines in Europe. The report revealed that Ryanair was carrying more passengers per month than British Airways (Kerensky, 2007). The increase in passengers flying with Ryanair could be as a result of their strategies (cost leaders and differentiation), or service quality as table 1 shows efficiency in dealing with customer complaints. Carr et al. (1995) said that, quality is an objective that is important and widely recognised through the world, but that low quality service providers are unlikely to survive due to increasing customer demand and the removal of trade barriers. Parasuraman et al. (1985) gap model of service quality conception is based on perceptions. Samson & Parker (1994) explained that, the gaps between service providers and customers is in fact based on expectations and perceived results of the model. Basically, the model interprets that the company has met all appropriate service standards to meet customers’ expectations. However, a survey by Nowfly an online comparison website shows that Ryanair charges more than its competitors in all categories expect for spirits which are not offered on-board. Ryanair charges 35% more for tea and coffee 30% more for sandwiches then 50% more for a small bottle of wine than its competitors (Telegraph, 2009). Therefore, it can be assumed based on these findings that passengers increase is base on the two factors: ability to offer low prices on flights and customer perception of the company (offer lower prices). As a general not, customers make buying decision only if they believe the price equals the values of the service or product. Therefore, the company should adapt relationship marketing which would enable them retain customers. Sheth (2002) said that, relationship marketing has become popular due to the shift in focus from customer acquisition to customer retention.
As mentioned earlier, it is clear that Ryanair has low-cost strategy on bookings but obviously charging higher in other areas such as in-flight services. Peterson (1999) identifies elements such as determining the needs of customers, developing a process which is able to produce the product or services and optimising the process as vital to organisations.
There are differences between Ryanair and its competitors in terms of services and how they are delivered. Ryanair pledges simply to get passengers from point A to B safely and at lowest price. Some seats are sold as little as £1 or € 1, however, if flights are delayed, passengers should not expect free refreshments (Emerald, 2007). In addition, the airline treats its employees differently, for example, their working hours often get close to the legal limits and their trade unions receive no official recognition. Like Ryanair, Emerald (2007) said that, “Southwest Airlines” has some of the most productive employees in the industry as well as an impressive customer service record and employee satisfaction. Southwest airline believes that customers deserve respect, fun and dignity but that their employees come first. This is because employees would treat customers the way they are been treated (Emerald, 2007). Southwest employees are rewarded according to their teamwork, flexibility and willingness to provide good customer service. Superior performance ratings and the recognition that goes with them – must be accompanied with actual examples of this behaviour in action (Emerald, 2007).
Corporate social responsibility (CSR) and stakeholders
Worthington & Britton (1997) described corporate responsibility as the purpose of business and the knowledge and abilities of those that run the business. Ryanair devotion is to make profit and this is done through the reduction of costs wherever possible. Therefore, it is important to administer their operation and the impact on the environment. However, most commentators agree that business will not generally behave in socially responsible manner out of altruism, but there are advantages to businesses for making efforts towards social corporate responsibility (Worthington & Britton, 1997). Some advocates have extended areas relating to CSR including plant closures, corporate ethics, employee relations, human rights, community relations and the environment (Moir, 2001). In 2010, the aviation watchdog revealed that Ryanair and easyJet were subject to the most complaints from British airline passengers in 2009. The complaints were linked to cancellations, missing bags and denied boarding (Guardian, 2010). Although Ryanair statistics (see Table 1) shows that baggage complaints per 1,000 pax has dropped from 0.49 to 0.37 from 2008 to 2009 respectively. EasyJet had the most complaints with 719 and Ryanair following with 673. It was also noted that Ryanair complaints have risen by 70% since 2005 and the Liberal Democrats said that the numbers proved service standards is a casualty of lower fares (Guardian, 2010).
Fredrick (1986) developed the CSR analysis to include an ethical base to managerial decision taking in the form of corporate social rectitude and terms this CSR3. The theory claims that the study of business and community needs an ethical anchor to allow a systematic critique of business’s impact upon human consciousness and human continuity. As a general perspective, hidden charges are considered unethical because potential passengers are allured to book tickets at the showed price but charged higher at the purchased stage. Ryanair again faces another dilemma in 2010 with hidden charges claims. The company introduced a dynamic currency conversion which can add £6-£7 to each £100 booking. Guardian (2010) proved this by purchasing a single flight from Ancona in Italy to London through Guardian Money. The price quoted €65.50 and a guaranteed price of £60.92 was offered. Guardian Money decline the guarantee, they received a warning “you will not receive a guaranteed rate from your bank”. This price was later compared with Nationwide which was going to offer £57.16 this is £3.76 less that Ryanair offered (Guardian, 2010). In addition to Fredrick (1986) neo-classical approach, the theorem identifies stakeholder theory as an integral aspect of CSR. According to Lepineux (2005), stakeholders are groups or individuals whose welfare is inextricably linked with the operation of a company, whether a business or an educational institution. If the company’s action can have either a positive or a negative impact on the quality of a group/individual’s life, then the group or individual is a stakeholder of that company (Lepineux, 2005).
Stakeholder theory is described by Worthington & Britton (1997) as the number of groups that a business is answerable to when pursing stated aims and objectives. Therefore, it is vital that Ryanair takes critical consideration of its stakeholder’s interest. All stakeholders listed on the diagram above are vital; however, the key stakeholders to the company are shareholders, government, passengers and suppliers. Donaldson & Preston (1995) argue that, an organisation is a social entity which affects the welfare of many people. Stakeholders can be instrumental to corporate success and have moral as well as legal rights and their claims should be considered by corporate leaders. Spitzeck (2009). An organisation such as Ryanair belongs to stockholders and their interest must be met (generally to maximise return on investment) (Chilosi & Damiani, 2007). Shareholders have different time horizons, subjective discount rates and propensities to risk (Chilosi & Damiani, 2007). In 2009, the Irish government rejects Ryanair’s one billion dollar bid to takeover Aer Lingus. EUbusiness (2009) revealed that the Irish government owns 25% stake in the carrier. It added that, Ryanair offer was perceived by Transport Minister Noel Dempsey as undervalue to Aer Lingus which would have created a monopoly hence, bad for Irish consumers (EU Business, 2009).
As explained earlier Ryanair disregard their employees’ compare to Southwest airline. Also, the company is in major dispute with its operation being socially irresponsible. In 2009, the Central London County Court found Ryanair had acted unlawfully and was fined £1,136 after being sued by a passenger who claimed that, the company charged him (Bob Ross: a passenger suffering from cerebral palsy and arthritis) £18 for a wheelchair (Ethical Corporation, 2009). However the company is appealing against the decision. Another important example of Ryanair’s unethical practices is the probe over their advert in 2008. The company faced probe by the Office of Fair Trading (OFT) after a string of complaints and the rules have been breached seven times in two years (BBC News, 2008). The Standard Advertising Agency claimed that flight availability at advertised prices and prices that omitted taxes and charges mislead customers. Once again, the company is ruling against this claim to (OFT) (BBC News, 2008).
Like Ryanair, easyJet published a variety of information in their recent CSR report including annual CO2 emissions per passenger-kilometer, but did not publish their total annual fuel consumption or CO2 emissions (Parliament, 2010). This can be misleading because kgs of CO2/ passenger-km is only a relative not an absolute measure of how much carbon dioxide is being emitted. Nevertheless, the report highlighted that, easyJet CSR was much focused on efficiency and there is no doubt that new aircraft use less fuel per passenger (Parliament, 2010). Data Monitor (2008) said that, Ryanair achievement to high assets utilisation and on-time performance would not be affected by the weak economic outlook in the UK and Ireland.
Below is a table illustrating the company strength, weaknesses, opportunities and threats:
Table 2: SWOT analysis
Robust route network
Leading low-cost airline
Strong revenue growth
Reduction in margins
Weak employee relations
Fluctuating cash flows.
Positive outlook for the European on-line travel market.
Accelerating UK airlines industry
Growing European airlines industry.
Slowdown of the UK and Ireland economy
Increase aviation fuel prices
Denied boarding compensation by EU regulation.
Source: Data Monitor (2008 & 2009).
One of the company strengths as listed above is “leading low-cost airline” which gives the company a first mover advantage and this achieved through low-cost and benefits from low airport charges (Alle & Schmitz, 2004). The company has been reporting strong revenue growth during fiscal year ended March 2007 an increase of 32.2% over 2006. Also, the extremely strong business strategy focused on its objectives helps to firmly establish the company as Europe’s leading low-fares scheduled passenger airline. Data Monitor (2008). However, the company is weak in employee relation and committing to CSR. In 2006, Ryanair workers in Girona airport went on a series of one-day strike called by the Spanish CCOO trade union to protest about the working conditions of Ryanair ground staff in Spanish airports (Data Monitor, 2008). In addition, the company is small in size compared to its competitors and they take advantage of access to financial, technical and human resources. For example, Air France offers maintenance and other air-transport related services including charter services which generated $31,595.9m revenue in 2007 (Data Monitor, 2008). Opportunities within Ryanair are vast, the company is aiming to enlarge their destination in EU in order to double their market share. There are opportunities from less exposure to geopolitical risks which are beneficial. What is more, the recent economic downturn has had no impact on Ryanair as their corporate culture is to attract their competitors’ customers through lower fares (Alle & Schmitz, 2004).
Based on the graph above, it is clear that the company is not in any form affected by recession. Another opportunity is the global airline market which witnessed stronger growth during 2001 to 2005, $318.6 billion was generated in this industry in 2005. It is worth exploring because it has been estimated to reach a value of $475.3 billion by 2010 an increase of 49.2% from 2005 (Centre-for-Asia-Pacific-Aviation, 2009). The increase could be as a result of globalization and less restrictions in people’s freedom of movement. With LCC strategies, people are finding cheaper to travel to short-haul destinations and it is of course, faster to travel by air than other means (Data Monitor, 2008). Despite the growth and promising development or expansion, there are threats that could affect the company’s sustainability. According to DataMonitor (2008), the rising oil prices globally, the aviation fuel has gone up substantially in the past few years. Air Transport Association averaged the jet fuel cost as $70 per barrel or $1.67 per gallon in 2006, a 90% increase from 2001 (Data Monitor, 2008). In 2008, Ryanair warned that its profit could be slashed by half in 2009 due to high oil prices, declining consumer spending and the weakening pound. Equally important, the company shares tumbled on the stark profits warning, easyJet was also hit down by this (Walsh & Milmo, 2008). Other threats include dependency on economic cycle, increase of low fare competition, the company identified limited growth in South European market and that customers can be very price sensitive.
Ryanair PESTLE analyses are those external factors that could hinder their operation which would be analysed based on the research for this essay. PESTLE stands for Political, Economic, Social, Technology, Legal and Environment. From the examples provided earlier, political factor affecting Ryanair is the pressure from trade-unions in Europe. Some have form trade-union in certain countries which gives the company pressure operating there. EU expansion can be a big political factor that could affect the direction and strategy planning of Ryanair. The enlargement is positive as it increases the flow of migration, thus increasing the company passengers. Also, the tighten security measure after 9/11 and 07/07 may have increased their security system. This could increase costs because it has to be regularly monitored and maintained.
The air tax rise in 2006 may not affect Ryanair an article by BBCNews (2006), rising taxes will only hit poorer people since Ryanair claims to offer low-fares. It can only be predicted that, the average population is on moderate wage, that is, reasonable wage and can afford to go on vacation. Therefore, the rise would have no significant effect on the company. Although, the company predicted a 20% fall in Ireland due to a €10 tax introduced, UK has a £1 tax increase. For Economic factors, there is unstable fuel price that could affect the company operating costs. It can be said that, the biggest costs for any airline is fuel. Arnott (2009) said that, the start of April 2010 will see the rise in fuel duty in line with inflation due to the re-introduction of the unpopular fuel price escalator in 2008 budget. The rise in fuel prices means that operation costs would increase therefore pushing prices to increase and relatively affecting the company growth and profitability. Due to this, Ryanair has warned that profits will be at the lower end of market expectations as it continues to cut fares to lure cash strapped fliers (BBC News, 2009). Social factors link with political and economic in terms of stable development that would allow a more sociable lifestyle. The enlargement of EU for instance has increase the number of people moving from region-region to work, for graduation trips, backpackers, or leisure. Clearly the enlargement has affected Ryanair by providing the bases to attract a wide demographic of prospect. Rita (2000) proposed that, tourism is the economic machine for developed and developing economies around the world. Tourism supports 200m jobs and 11% of global GDP (Rita, 2000). This shows high impact of tourism industry on economic level but it doesn’t provide the impact on individuals’ lifestyle and standard of living. Rita (2000) added that, EU tourism has an enormous capacity to provide new opportunities to satisfy important political objectives such as economic growth, employment, wellbeing of population and regional development. The effect of this capacity on Ryanair is that, it could increase their operating market, segmentation and productivity. Also, the company low-fares strategy means they can fly frequently because there is demand.
Technology expansion has enabled the company change their market focus from third-party agents to on-line bookings. Butel et al (1998) described technology as the processes in the transformation of a company inputs to outputs and concerns all the primary and support activities in Porter’s values chain. This has increased the competition level between airlines, consequently driving Ryanair to further reduce costs in order to remain competitive in the aviation industry. Ryanair admitted that in order to keep costs down all aircraft are made by Beoing (BBC News, 2009). Legal factors can affect the company’s image and reputation. Ryanair is currently facing a legal battle due to a complaint field with the European Commission in December by Air France. Air France claimed that Ryanair receives €660m in public funds from local authorities in Europe every year. Air France insists that Ryanair made a whacking de facto loss in 2008 and 2009 (Lichfield, 2010). Ryanair dismissed the claim, pointing high surcharge airlines like Air France can not compete with them so they complain. Also, the company claims that the money is paid to them for creating new regional air links and for marketing local attractions. Nevertheless, this is an illegal public subsidy, if the company is found guilty of this offence; it would be detrimental to their current operations and future plans (Lichfield, 2010). Even worse, if taken to the International Aviation Authorities, the company may be forced to account for their transaction both inflow and outflow. Again, this is a negative symbol on their image and reputation.
Researching the business environment can be costly and time-consuming and the information can be unreliable, unpredictable events and the precise impact is difficult to estimate (Butel et al., 1998). It can be assumed that, many people are becoming more concern about global warming and its effect on the environment. Butel et al (1998) note that, environmentalism has moved up the political agenda in many western countries. A firms activities are constrained by number of laws that protect the environment. In the UK, the Environmental Protection Act 1990 ensures that a company may have to reposition their processes or products and whole way of doing business. Environmental campaigner’s “Friends of the Earth” have criticised Ryanair in the way it operates. Michael O’Leary CEO of Ryanair said that, environmental issues have nothing to do with him, adding that the company intended to increase its emissions of carbon dioxide (Clark, 2005). In 2006, Ryanair invested some €17bn on fleet replacement and expansion programme which allegedly started in 1999. In addition, they invested in the latest aircraft and engine technologies to reduce fuel burn and CO2 emissions by 45% (Ryanair, 2008). There is evidence of the company implementing certain policies to reduce pollution. However, it is not clear why O’Leary opposed interest to environmental pollution. Despite their environmentally friendly strategy, the company has been diminished by bad publicity as explained above. Thus Ryanair should adhere to good business practice for sustainability and high performance.
It can be quite rewarding when you go for a world travel which can be quite fun. A lot of individuals are interested about traveling the world. When it comes to traveling the world, there are numerous ways that you can do this. What you need to do is that you plan and find top travel spots and also decide how long you will be traveling. Regardless of your decision, you can ensure that things are in order and for this you can be sure that the world travel is more fun and quite stress-free.
You should not ignore doing your homework if you are planning for a luxury travel. It is really important that you get an idea about what’s been taking place in the country that you would like to visit. Also, you need to be sure that you don’t visit a country where there is chaos and issues taking place. Also, you should know the weather of the place that you will be visiting. If you don’t take note of this, then you will have a ruined trip.
You should also get immunized when you are going to take a trip. There are diseases in some countries that you won’t be able to find in the country where you are living in. Hence, you need to get an information about the different events and also the happenings that are taking place in the place where you would like to go to. In case there is an outbreak that happens in the destination that you wish to go to, you have to get some protection from this. You must also make sure that you have enough for food and water because you should not be drinking the water in another place. This is because you are not sure about what is in their water. This can cause a big problem to your body and can make you have diarrhea or get sick. If you get sick, then you won’t get to enjoy your vacation and you will feel like you have just wasted your money.
Going for a world travel can be a very rewarding travel inspiration. There are various ways that you will be able to t do this. You can go for a cruise or go for different flights from one country to another. When you want some adventure, you can go for a hot air balloon. There are different things that you will experience and see in each place that you wish to visit.
You can enjoy sight-seeing or visiting different tourist attractions in the top travel spots. If you have the right travel deals, then you will be able to enjoy and get an unforgettable traveling experience. To be able to find cheaper travel deals and be able to visit different best places to travel, you have to do your research or make an inquiry from the different travel companies out there.
Right now the mountains are also a popular winter sports resort with many activities. The cross-nation ski run Ahornbergloipe and Ortsloipe are scenically diversified and supply a fantastic view of the Toys-Village in Seiffen. One other cross-nation ski run will take you alongside the Erzgebirge mountain ridge and open nice sights throughout the mountains to the Czech Republic. Whether or not you fancy Alpine snowboarding, cross nation, snowshoeing, sledding, snow tubing, snow kiting, or are simply searching for some fun in a snow park, the region of the Erzgebirge has it all and more.
But while beautiful, the pink sandstone is mushy and simply eroded. The dramatic rise in visitors over recent decades €” from sixty five,000 in 1986 to almost 1 million in 2010 €” is taking its toll. Human feet, together with the hooves of camels and donkeys employed by vacationers, wear away at the stonework paths, and visitors hasten erosion by touching the carved buildings. It’s true that inside the Modern Christian Music business, many people have struggled with the need for fame and fortune, mixing the holy with the profane, compromising the ministry of the Gospel for the hope of recognition.
Moreover checking out the map, you may spend a lot more time in Madaba at other historic churches, a lot of which additionally had sprawling mosaics (however not maps of the world). Additionally packing in tourists around the town are the ruins of a Roman settlement and the earlier stays of websites where the flags of everyone from Israelite kings to Islamic caliphs as soon as flew. I remembered little or no about my temporary visit to Israel forty five years ago, except the rocky, bleak terrain enroute to Jerusalem, floating in the Useless Sea; and on Easter Sunday, strolling to what is regarded as the garden tomb of Jesus.
Let yourself be enchanted on a visit to the famous Erzgebirge region in Saxony. Especially in the Christmas season the beautiful nation side and charming villages invite you to participate in good previous traditions. It is famous for its wooden Nutcracker and Christmas decorations, in addition to for wood toys. During the Advent season many colourful occasions and Nutcracker-markets are held throughout the area. Take the opportunity and go to the Spa city Seiffen and the Nutcracker Museum and subsequent, give your youngsters a special treat in the Spielzeugdorf Seiffen or the Toys-Village.
Even with today’s vacationer traffic, Petra casts a spell over the creativeness. Within the whole solitude that might have enveloped Burckhardt at Petra in 1812, he should have felt much more intensely the evocative power of Petra’s environs and atmosphere. A person like him would see the ruins not only as they have been but also as they may have been. One can think about him feeling that he nearly sensed voices from the past, whispering their stories of life in Petra. He also mentioned he would ask Congress to provide $200 million in budget support for Jordan this yr because it cares for greater than 450,000 Syrian refugees.
A huge synthetic Printenmann is the landmark of the annual Christmas market, held in the outdated city middle of Aachen, around the Dome and the City Hall, adding to the particular flair. The market opens his over hundred fairly gift- and food- outlets on the twentieth of November and runs by way of the Advent season till the twenty third of December. You’ll smell the Printen, scorching spiced wine and the fresh roasted almonds and understand the fascination of this festive season in the romantic traditional a part of Aachen. The Aachener Weihnachtsmarkt was referred to as earlier Printenmarkt and is with around 1.8 million guests per year the 3rd largest in Germany.
Now, when you’re happening vacation, there are a few things that you need to consider. First, if you intend to purchase something, you might need to convert some of your funds to the currencies of Israel and Jordan. Many monetary establishments will provide this service for you (however verify to make sure they will earlier than you go through their doors). This is best to do in your house nation. Additionally, you need to be conscious that a border crossing is involved with this trip and that you’ll want to fulfill the standards for entry to Jordan. In regards to the Author.
Complete with the great Pyramids, the Sphinx and the Valley of the Kings, Egypt is among the many most visited nation’s on the earth. It offers history going again 1000’s of years to the age of the pharaohs, with the sands of Luxor proving to be an archaeologists dream in recent years. Away from ancient Egypt, it also boasts the longest river on the earth, the Nile, which has turn into the topic of spectacular adventure journeys. The river plays host to quite a lot of the nation’s greatest property, with the river splitting by in every single place from the Great Pyramids to the capital metropolis of Cairo.
Jordan has been recognized by the Department of State as a rustic where the specter of terrorism is excessive. Whereas the ruins of Petra and the Lifeless Sea are effectively worth seeing, it is strongly advisable to journey in a gaggle led by someone who knows which areas to keep away from and how to establish early warning indicators of issues. For a whole Cairo expertise you need to visit the Khan Khalili Bazaar, the most well-known bazaar of Egypt in-built 14th century. The market has a medieval atmosphere and is famous for its unusual, typically oriental souvenirs, and handmade crafts.
Get on the undulating sandy Sahara desert on a 4-wheel-drive safari in your Dubai holiday tour A hot-air balloon flight over the sand at dawn is one more magnificent experience. For a peaceful evening, take pleasure in your cocktail on the roof top of motels in the desert while the sun dips below the dunes. Petra, one among travel packages jordan Christian music ‘s largest and oldest bands, simply gained’t stop. Taking its’ title from the Greek word for €rock,€ Petra was formed in 1972. In over 30 years, the band faced numerous changes and but launched 20 albums, promoting practically 10 million copies. They gained 4 Grammy Awards and 10 Dove Awards.
While you arrive at Larnaca airport, one in all Cyprus’ most impressive locations to go to is right under your noses. As you flip not noted of the airport you will see the street working alongside a causeway. On either aspect you’ll both see two lakes, or two salt flats, depending on the time of 12 months – that is the Larnaca Salt Lake and website of the mosque or Tekke of Hala Sultan. Peer across the lake and you will note the Hala Sultan Tekke mosque surrounded by palm trees.Opening hours Hala Sultan Tekke winter 9am – 5pm – summer time 7.30am to 7.30pm.
That is as a result of the one set which Jankovic gained in a prolonged encounter with Li Na had guaranteed – no matter the results of the final group match – that she would nonetheless end higher in the group desk than Errani. Errani’s conquest of Jankovic merely meant that she was able to drive Azarenka, initially billed as Williams’ closest rival, down into bottom place. Kvitova, the winner of the 2011 WTA Championships, stored alive her chances of reclaiming the title with a 6-7 (3/7), 6-2, 6-three win over Angelique Kerber which ensured that she qualifies for the semi-finals.
How efficient are you in charting and choosing the best travel itinerary for your trip? We at Just Travel UK strive to continually develop and update you with series of destination travel itineraries to help you plan your trip overseas – whether business or holiday adventure.
Pointing out places on the map along with their distances is always welcome as they are helpful. The benefit of using a map to plan your trip provides effortless plans to count-in other destinations as well as shorten the time of your travel to tour the maximum.
~Travel on a Budget~
Some backpackers tend to become serious to save money while planning a trip. Churn some generous savings that can be made when you sketch your next holiday. If you are independent, then travel offers you the freedom to program your requirements from numerable sources along with the best values. Simultaneously, you have the option to plan your own travel agenda regarding where and what you want to do to enhance your travel experiences.
~Ponder on Pre-planning~
Long-term travel plans are far more advantageous. Your savings could be spent on accommodation and other travel costs. Advance planning allows you to ponder on minimising the costs and searching and researching prices and fares.
‘Plan before participation’ is the trump card that you need to take into consideration regarding ill-health and bad weather conditions. Hence, make sure you ponder on these small additional in your itinerary as these over-looked issues can prove to be an expensive consequence for your trip.
~Tips for Travel~
Travel at off-peak times – During these peak season/high season flights, hotel accommodation and other transport fares are quite expensive. Always look at alternative dates until and unless you have a specific reason for travelling during those dates.
Save through huge discounts – One must consider great savings when you book your accommodation online. Time to time we offer discounts on flights, hotels and holiday packages.
Travel Slowly – Long trips shorten your leaps between places and reduce your travel costs. This way, the cost of one or two night’s accommodation can fall to be more expensive than five nights or one month.
Travel Insurance – Travel appetite does involve risk – How many trips do you plan to make? Which countries are you visiting? Will you be carrying expensive gadgets with you? The question is ‘are you insured?’
Remember, planning and preparations can be equally exciting as the journey itself, so plan your ultimate trip with these travel itineraries to plan your next long-term dream vacation.
Air India Express flights are the low-cost alternative to expensive luxury airlines like Lufthansa, British Airways, Virgin Atlantic and Qantas. Globetrotters and travel enthusiasts are looking for cheaper ways to visit foreign destinations with special deals and discounts from luxury airlines or through low-cost air carriers. Those who are not particular about culinary spread, cabin decor or reclining seats and in-flight entertainment will find Air India Express a smart, affordable option to travel international. The carrier fleet has a vast route network with domestic and international destinations in major cities across Europe, America and Asia. Corporate and business travelers looking for flights at a short notice can fly Air India Express.
The airline despite its low-cost initiative, offers comfortable flying, good service and quality meal serving. The crew is gracious, welcoming, warm and trained to handle medical emergencies aboard the flight. The seats are comfortable and there is enough leg room to stretch out during long-haul international flights. A few perks of flying AIX is the special assistance offered to senior citizens, those with medical conditions, unaccompanied minors and infant mothers traveling without the benefit of an aide. A welcome service is the arrangement of special seats for physically challenged flyers at no extra cost. A very few air carriers provide such facilities to passengers and it makes this carrier fleet one of the preferred low-cost airlines to fly to UAE and other international destinations. The express flights from India cut travel time to reach destinations in a few hours time, making it an ideal choice for business executives attending an interview, or making an appointment at a short notice.
Since AIX is a low-cost airline service, travelers do not have many discounts or deals that they can avail. However, there are special offers during off-season months that travelers can grab if one keeps an eye out in travel agent portals and newspapers. The airline however, does offer an online booking portal to book air tickets and track flight status. Air India has recently forayed into the low-cost segment, having started out as India’s premium international flight carrier fleet. Passengers who have flown Air India Express have reported a pleasant experience aboard the flight.
Indians are traveling far and wide to gain new experiences, meet new people and broaden perspectives! Backpacking around the globe is on the cards for many, and people are looking for affordable means to live their dreams. Low-cost airlines are a perfect means to a new adventure! Hop aboard Air India Express flights for a great start to a wonderful holiday in UAE! Enjoy watching the sea lions, indulge in culinary delights and stroll through the quaint streets of UAE. Let AIX be your friend and companion through your trips around the world!